Google Ranking Factors For 2018

Google Ranking Factors For 2018

 

When it comes to getting your website to rank, there are many factors. Some SEO buffs will tell you that you just need to build some links to your site. But is that really the case? Consider what Google Ranking Factors that London Web Management uses

Google-Ranking-Factors-For-2018

Google Ranking Factors – The Role Of A Good Site

Note from the Google Ranking Factors that On Page Optimization Features Highly At 28 Percent. Take For Instance One Client, Window Cleaning Perth, A Leading Perth Window Cleaning Provider. When They Came To London Web Management, They Were Languishing Around 60th On Google Ranking.

This Window Cleaning Company Had Been Paying To Have A Lot Of Links Done, However Their Google Ranking Was Still Low. The First Thing That We Needed To Do Was On Page Optimization, Making Their Content More Appealing To Search Engines. It Was Probably The Case That They Had More Links Than Their Competitors, However, Their Content Was Informative But Not Optimized. After This Process Was Completed, The Combination Of This Work With Other Factors Saw Their Ranking Rise About 50 Places.

At London Web Management, We Will Advise You As To How To Maximize Your Ranking Using On Site Content Optimization.

Google Ranking Factors – Site Wide Trust And Authority

Helping Google Ranking To Understand That Your Site Is Trustworthy Is Critical To Your Success. There Are Several Ways To Improve The Trust Score Of Your Site. We Will Help You Improve Both The Domain Authority And Page Authority Of Your Site. Combing These With A Maturing Site In Terms Of Age, Will Help Your Site To Achieve It’s Potential.

One Way To Decrease Trust Authority Is When An SEO Company Uses What Is Called ‘Black Hat’ Techniques. At London Web Management, We Only Use ‘White Hat’ Search Engine Optimization Techniques To Ensure That Your Site Is Not Penalized Or Banned By Google.

Google Ranking Factors – Backlink Quality And Quantity

There Is An Old Saying That Goes: “If You Don’t Have Anything Positive To Say, Don’t say Anything At All”. Never Is This More True Than In Building Backlinks To Your Site. Building Spammy Or Other Poor Quality Backlinks Can Negatively Influence Your Site’s Google Ranking.

At Our SEO Service, We Endeavour To Use Only Trusted Sites To Build Backlinks To Your Site. Yes, It Is True That Quantity Of Backlinks Are Important, However, We Would Rather Build Quality Leads That Benefit Your Site.

Although It May Not Be Completely Catalogued, We Believe That Your Site Will Benefit Also By Having A Regular Stream Of Backlinks Added, As Opposed To Flooding The Web With Thousands Of Backlinks All In One Go.

Google Ranking Factors – Anchor Text

In Order To Maximize Your Google Ranking Factors, We Know That ‘Anchor Text’ For Your Links Are Vital Too. For Instance, If You Are Building A Backlink For Car Sales, And Your Anchor Text Is Aldi, It Will Not Maximize The Influence Of That Backlink. The Search Engines Will Associate That Link With Supermarkets Or Grocery Stores Instead Of Car Sales.

Using Appropriate And Meaning Anchor Text On Your Backlinks Is Important, And That Is Why We Ensure That Your Site Is Benefited From All Anchor Text That We Input.

When It Comes To Google Ranking Factors, It Is Important To Have A Holistic, Or Complete Approach. At London Web Design, This Is A Priority For Us. Trust Us To Provide Quality SEO Based On The Latest Google Ranking Factors And Thereby Increasing Your Site’s Search Engine Ranking.

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Simon Harrison
Simon Harrison

With a Diploma in Sales, a Diploma in Digital Marketing as well as many other web related certificates, I am an experienced London Web Designer who has worked with many sites and businesses. Since 1998, I have helped create, grow and sell many businesses, and can help you achieve your goals